We are particularly excited to introduce the new Manual CSV Upload workflow within Centralise, giving you more flexibility in how you bring offline or ad-hoc data into your marketing ecosystem. We’ve also overhauled several key management screens to make navigating your data connections smoother and more intuitive.

🔥 What’s new

Seamless Manual Data Ingestion

• Empower your teams with CSV Uploads in Centralise:

  • You can now manually upload CSV files directly within Centralise (the Marketing Data Platform). This is perfect for onboarding offline conversion data, legacy lists, or one-off spreadsheets without needing a complex pipeline.

  • Guided Progress: A brand-new multi-step workflow guides you through file selection, field mapping, and review.

  • Notification Alerts: Receive updated email notifications once your manual data sync is complete, so you can start activating immediately.

  • Access Control: New permissions ensure only the right team members can upload and manage these data sets.

Enhanced Data Management & UI

• Modernised Data Connection Screens:

  • We have redesigned the Data Connection and Data Model Detail screens. These updates provide a cleaner interface for managing your connections to Snowflake, BigQuery, and other sources, ensuring essential actions are always within reach.

• Optimised "On Your Data" (OYD) Experience:

  • When connecting your existing data warehouse, we’ve improved the metadata management process and added filters to hide internal or special system datasets. This ensures your view remains focused only on the data that matters for marketing.

• Precise Activation Controls:

  • New Audience Lists: You can now create new audience lists directly within the destination configuration workflow for destination like Google Ads, saving you from jumping between tabs.

  • Categorical Data Lookup: We’ve introduced smarter lookups for categorical values in our AI enrichment models, making it easier to build segments based on specific attributes.

🔧 Fixes and Improvements

Improvements

• Robust Data Integrity:

  • Implemented mandatory dependency validation when deleting Data Models. The system now alerts you if you're trying to delete data currently being used in an active segment or activation.

• Visual Clarity:

  • Refined the Customer Statistics dashboard with updated number formatting and corrected trend icons (increase/decrease) for better at-a-glance reporting.

🤔 Good to Know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance, especially the new Manual CSV Upload workflow within Centralise.

We encourage you to explore these powerful new features and improvements. Your feedback is invaluable in helping us shape the future of Wondaris. Please don't hesitate to reach out with any comments or feature requests – we'd love to hear from you!