We are delighted to share the release notes for our latest product update. This release focuses on expanding your activation channels, simplifying your data ingestion process, and delivering a smoother, more reliable user experience (UX) across the platform.

🔥 What’s New

This update focuses on expanding your activation channels and making data ingestion more straightforward than ever.

• New Activation Destination: Klaviyo

  • Connect and Activate to Klaviyo: You can now seamlessly activate your precise Audiences and Segments directly to Klaviyo. This allows you to drive highly personalised email and SMS marketing campaigns based on the rich customer data and predictive scores within your Wondaris Customer Data Platform (CDP).

• Simplified Data Onboarding with Fivetran Connectors

  • Ingest Data from Third-Party Platforms: We have integrated Fivetran connectors to simplify the process of bringing data from third-party platforms like HubSpot and Shopify directly into your data.

  • This allows you to accelerate data centralisation and easily combine valuable marketing and e-commerce data with your core customer profiles, whether you are using our native Wondaris platform or the 'On Your Data' (OYD) mode.

• Improved Login Experience

  • We have overhauled the Sign-in experience, particularly for Single Sign-On (SSO) users. This makes logging in with your Google or Microsoft accounts more consistent and reliable.

🔧 Fixes and Improvements

We’ve focused on bolstering the reliability of our new features, enhancing the Audience Builder with LLM capabilities, and stabilising the foundational Data Model and Source Connection logic.

Improvements

• User Experience (UX) Enhancements

  • The Activation card in Explore now features a hamburger icon, providing quick access to actions and details. We also fixed a UI bug where status icons were overlapping.

  • We now show Enrichment lists filtered by type when segmenting by enrichment.

• Data Model & Enrichment Stability

  • Introduced clear rules for the Default Data Model selection, ensuring a consistent experience across Audience/Segment creation and Enrichment setup.

  • Added table-level Metadata buttons within the Data Model detail view to improve structure and management.

Fixes

We have implemented numerous fixes across the platform, with a strong focus on stabilising new integrations and core data features.

• Data Model & Audience Builder Reliability

  • Corrected issues with the Data Model not displaying correctly when navigating to Create Audience from a Segment.

  • Fixed errors where the Enrichment model field and Audience count would not display correctly in accounts with multiple data models or when creating an Audience/Segment from an Enrichment Chart.

  • Resolved data loading errors when changing the Data Model in the Audience/Segment creation screen, ensuring filters are correctly reset.

  • Fixed a bug preventing Audience creation with a Segment filter when the customer table's primary key was a non-string type.

• Fivetran Integration Fixes

  • Addressed multiple bugs in the new Fivetran onboarding flow, including issues with navigation, searching/sorting Saved Data, deleting saved data, and permission handling for module display.

• SSO and Login Stability

  • Rectified critical issues with Microsoft and Google SSO, eliminating persistent consent screen reappearance, inappropriate error messages, and server errors upon sign-in.

• Consent and LLM Fixes

  • Fixed a Consent Rule issue where the system failed to validate duplicate values in grant/denied conditions for multiple categorical values.

  • The Audience Builder LLM service can now correctly suggest categorical fields, and backend errors related to LLM processing have been resolved.

🤔 Good to Know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance, especially the new destination Klaviyo and Simplified Data Onboarding with Fivetran Connectors.

We encourage you to explore these powerful new features and improvements. Your feedback is invaluable in helping us shape the future of Wondaris. Please don't hesitate to reach out with any comments or feature requests – we'd love to hear from you!