This release brings significant enhancements to how you manage and utilise your customer data, with a strong focus on improved flexibility for "On Your Data" (OYD) users, better control over your event sends, and more intuitive data insights.

🔥 What’s new

• Take Control with Suspend Event Sends

  • You now have greater control over your marketing activations! We've introduced the ability to suspend and unsuspend event sends directly from Centralise (our data management platform). This means you can temporarily halt automatic event flows to connected marketing channels and surfaces, giving you the flexibility to manage your campaigns with more precision.

  • This feature is perfect for managing ad-hoc campaign pauses, adjusting to real-time marketing needs, or ensuring data isn't sent during maintenance periods.

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• Smarter Audience & Segment Previews

  • Get immediate, accurate insights into your audience and segment definitions with our updated Preview Results table within the Audience/Segment builder in Explore. You can now see comprehensive previews of your customer data and behavioural results, helping you validate your segments before activation.

  • This improvement ensures you're reaching the right customers with greater confidence, reducing guesswork and improving campaign effectiveness.

  • This also allows you to secure the viewability of your data via more granular permissions, providing a least privileged approach to data security.

🔧 Fixes and Improvements

Improvements

• Greater Flexibility for Data Joins: You can now join event and related data to customer data using any column in the customer data table within Wondaris, providing much more flexibility in how you model your relationships.

• Automated Data Syncs: Categorical fields in Wondaris now benefit from daily data synchronisation, ensuring your insights are always based on the freshest data.

• Improved Error Handling for ML Enrichments: We've implemented better error handling during model training and when generating recommended fields for machine learning enrichments, leading to more stable and predictable results.

• Refined Interface for Labels: We've polished the user experience for managing labels in Explore. You'll now see the "Add Label" button appear intuitively on hover over Audience, Segment, and Activation cards, and the label list on detail screens is now more cleanly aligned. These small updates contribute to a smoother workflow.

Fixes

• Robust Stability when accessing your data: We've resolved numerous issues that could cause "On Your Data" models (like Propensity to Buy and RFM) to get stuck during training or fail to display results. This includes fixes for data copying to client warehouses and issues with unique keys in event tables.

• General UI/UX Refinements: Addressed various smaller user interface bugs across the platform, including display issues for long table names, consistent labelling in model summaries, and ensuring all relevant event fields appear in dropdown lists.

🤔 Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance. We're here to help you make the most of these exciting updates!

We encourage you to explore these powerful new features and improvements. Your feedback is invaluable in helping us shape the future of Wondaris. Please don't hesitate to reach out with any comments or feature requests – we'd love to hear from you!