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Release - May 20th 2025

Release - May 20th 2025

This release focuses on empowering you with advanced predictive insights, enhancing your "On Your Data" (OYD) experience, and streamlining your overall data management.

πŸ”₯ What’s new

  • Unlock Predictive Power with New Enrichment Models on On Your Data mode

    • Predicted Lifetime Value (pLTV): Gain a clearer understanding of your customers' future value. Our new pLTV models, available across Centralise (our data management platform), Snowflake, and BigQuery connections, allow you to forecast customer lifetime value. This powerful insight helps you optimise your marketing spend and identify your most valuable customers.

      plTV.png

    • Propensity to Buy: Identify customers most likely to make a purchase! Our new Propensity to Buy models, specifically for Snowflake "On Your Data" (OYD) connections, enable you to predict future purchase behaviour. This allows for highly targeted campaigns that drive conversions and boost sales.

      prop to buy sf.png

    • Actionable Insights: We've made it easier to map these enriched, predicted column values directly to your marketing destinations. Now, you can effortlessly apply these powerful insights in your activation strategies to create highly personalised campaigns.

      mapping enrich.png

πŸ”§ Fixes and Improvements

Improvements

  • Supercharge Your "On Your Data" (OYD) Experience

    • Seamless Data Source Integration: We've refined the process of connecting Wondaris directly to your data warehouse via OYD. You can now easily select specific datasets or schemas when adding customer, event, or related tables, giving you more control over your data ingestion.

    • Flexible Data Modelling: Within OYD, you now have the ability to add and delete fields directly in the Explore interface, allowing for more flexible and dynamic data modelling without needing to move data. This means faster adjustments and quicker access to the data points you need for segmentation and activation.

    • Improved Relationship Management: Setting up relationships between your tables in OYD is now more intuitive, including clear error messages and preventing the creation of relationships to the same table.

    • We've significantly improved the stability and user experience when managing your data via OYD. This includes better handling of table changes, more consistent UI elements, and clearer feedback when performing actions like adding or deleting fields.

    • Performance optimisations for "On Your Data" models, particularly for pLTV on BigQuery and Snowflake, ensuring more reliable training and evaluation of your predictive models.

  • General User Interface Enhancements: We've made various refinements across the platform to provide a more consistent and intuitive user interface, particularly when managing labels, audiences, and segments. This includes clearer redirection when clicking on segment/audience cards and better display of associated items when deleting labels.

  • Improved Data Understanding: Enhancements to our LLM Service (Large Language Model) ensure more accurate metadata generation for large Marketing Data Store (MDS) tables and correct display of format types in the UI, helping you better understand your data at a glance.

Fixes

  • Addressed various issues related to adding new fields to MDS tables, ensuring they are immediately available for use.

  • Resolved multiple UI inconsistencies and bugs, especially within the OYD setup flow, making modals and pop-ups more responsive and intuitive.

  • Fixed issues where enrichment predictions were not stopping as scheduled or activations were getting stuck when using enrichment fields.

  • Corrected errors related to model training getting stuck or failing under specific conditions for pLTV and Propensity to Buy models.

  • Improved handling of special characters in audience/segment filters to prevent schema errors.

  • General stability and performance enhancements across the platform.

πŸ€” Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance. We're here to help you make the most of these exciting updates!

We encourage you to explore these powerful new features and improvements. Your feedback is invaluable in helping us shape the future of Wondaris. Please don't hesitate to reach out with any comments or feature requests – we'd love to hear from you!