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Release - April 22nd 2025

Release - April 22nd 2025

This release empowers you with advanced enrichment capabilities and a more streamlined user experience.

πŸ”₯What’s new

  • Predict Customer Behavior with Propensity to Buy enrichment (On Your Data mode):

    • Introducing Propensity to Buy enrichment for OYD mode (Centralise and BigQuery data warehouse)

    • Predict which customers are most likely to make a purchase, allowing you to focus your marketing efforts on high-potential leads.

      prop to buy 0404.png

  • Enhanced Table Management in OYD:

    • You can now add friendly names and optional descriptions when adding tables in OYD.

    • This makes it easier to identify and understand your data sources.

  • Connect Related Data to Multiple Tables (OYD):

    • You can now connect related data to multiple event tables and the customer tables at once.

    • This provides greater flexibility and efficiency in your data integration workflows.

      multiple relationship.png

πŸ”§ Fixes and Improvements

Improvements

  • Improved Campaign Manager 360 & Search Ads 360 Integration:

    • Automatically convert data to Timestamp Micros when mapping with CM360 & SA360 Destination Sink and Activation.

πŸ€” Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance.

We're confident that these updates will help you get even more value from Wondaris. As always, we appreciate your feedback. Please don't hesitate to reach out with any questions or suggestions!