Wondaris Product Release - 4th March 2025

This release brings you powerful new capabilities to enhance your data management, enrichment, and activation strategies.

🔥What’s new

• Organise Your Data with Labels:

  • Introducing Labels! Now you can easily manage and categorise your Audiences, Segments, and Activations with custom labels.

  • This feature allows for better organisation and faster retrieval of key assets within the Explore platform.

• Unlock Deeper Insights with Related Data (OYD - On Your Data mode):

  • Connect to related data sources in your OYD environment to enrich your customer profiles and unlock new insights.

  • This feature allows you to bring in data from various tables and sources, providing a more holistic view of your customer data.

• RFM Enrichment for Centralise (OYD):

  • Now you can leverage RFM (Recency, Frequency, Monetary Value) enrichment within your OYD Centralise environment.

  • Gain valuable insights into customer behaviour and tailor your marketing efforts for maximum impact.

🔧 Fixes and Improvements

Improvements

• Streamlined OYD Data Source Connections:

  • Disabled the ability to select tables that have already been connected in OYD, preventing accidental duplication.

  • Removed the region selection option when connecting customer tables in OYD BigQuery Source Connections for a simplified experience.

Fixes

• Enhanced Stability and Reliability: Addressed several issues related to event sending, MDS ingestion, and CDP ingestion, ensuring more reliable data processing.

• Resolved Related Data Issues: Addressed several issues related to connecting and viewing related data in OYD, including:

  • Server errors when connecting related data tables.

  • Inability to view related data in Edit forms.

  • Incorrect region validation for related tables.

  • Problems with displaying related data fields in audience/segment filters.

• Fixed Audience/Segment Creation Issues: Resolved issues that prevented users from creating audiences/segments in various scenarios

• Resolved RFM Model Issues: Addressed issues related to RFM model loading and chart display in Native mode.

• Resolved UI Issues:

  • Addressed UI issues related to:

    • Missing asterisks for required fields in Search Ads 360.

    • Unreadable numbers in usage metrics bars.

    • Label management screen inconsistencies.

🤔 Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance.

We're confident that these updates will help you get even more value from Wondaris. As always, we appreciate your feedback. Please don't hesitate to reach out with any questions or suggestions!