This release focuses on enhancing the user experience across the Wondaris platform, with key improvements to data exploration, event sending, and the On Your Data (OYD) experience. We're also excited to announce the integration of TikTok Custom Audiences, empowering you to reach new customers and boost engagement with TikTok Ads.

🔥 What’s new

• Reach new customers and boost engagement with TikTok Ads integration: Connect your Wondaris CDP data to TikTok and create custom audiences to target your ideal customers. This new integration allows you to leverage your enriched customer data within the Wondaris platform to create highly targeted ad campaigns on TikTok, driving increased engagement and conversions.

• Enhanced Data Insights with OYD Statistics Dashboards: Gain deeper insights into your data directly from the Wondaris homepage. We've added support for creating statistics on audience, segment, customer, and event counts for OYD connections (Snowflake, BigQuery, and Centralise). This provides a quick and easy overview of your key data metrics, empowering you to make data-driven decisions.

• Improved Event Send Functionality: We've enhanced the event sending process with detailed tracking of individual record success/failure. This provides greater transparency and control over your data activations, allowing you to identify and address any issues quickly. The Event Send log now displays more comprehensive information, including dataset IDs, response messages, and destination status, making it easier to monitor and troubleshoot your data flows.

• Metadata Search Enhancement: Finding the right field name just got easier! We've added a search box to the field name dropdown list in Metadata, allowing you to quickly locate and select the fields you need.

🔧 Fixes and Improvements

Improvements

• OYD Table Selection Enhancement: We've improved the OYD connection process by disabling tables located in different regions than the customer table's region. This prevents potential data inconsistencies and ensures a smoother user experience.

• Improved Customer Statistics Access: A new "View Customer Statistics" text link has been added to the OYD dashboard, providing quick access to the Customer Statistics screen.

• Data Validation for Staging Tables: Improved validation when saving Staging (MDS) tables now includes checks for business tags and ensures the presence of a customer_id tag.

• Webhook Sink Enhancement: Resolved an issue where SDK regional webhook endpoints were not being generated for Webhook sinks.

• Dataset Metadata Validation: Added validation to prevent field names containing spaces when adding or importing text in Metadata.

Fixes

• Enhanced Activation Management: Addressed issues related to activation scheduling and the display of audience details, ensuring more reliable and accurate activation processes.

• Streamlined Data Exploration: Resolved several issues impacting data exploration, including correct display of table names, improved functionality of behaviour filters, and fixes for OYD connection and data loading problems across BigQuery and Snowflake.

• Optimised Event Sending: Implemented fixes for the Event Send log, including improved display of destination status, sent record counts, and response messages, as well as addressing issues with the summary chart display.

• General Platform Enhancements: Addressed various smaller bugs and made stability and performance improvements across the Wondaris platform, ensuring a more reliable user experience.

🤔 Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance.

We encourage you to explore these new features and improvements. As always, we value your feedback! Please let us know what you think by submitting your comments and feature requests through our support channels.