Release - January 14th 2025

Release - January 14th 2025

Welcome to the latest Wondaris release! This update focuses on enhancing your experience with On Your Data (OYD) functionality, improving data connectivity, and providing greater control over your marketing data.

πŸ”₯What’s new

  • Expanded Data Connectivity with OYD: We've significantly broadened the capabilities of our OYD offering, empowering you to connect to your data residing in Snowflake with greater ease and flexibility. This includes:

    • Segment Intersection: Now you can create highly targeted segments by intersecting existing segments within your Snowflake data warehouse. This granular control allows for more precise marketing campaigns.

    • Categorical Field Support: Leverage the power of categorical data within Snowflake for more insightful analysis and segmentation. Filter and segment audiences based on predefined categories for enhanced targeting.

    • Enhanced Filtering with Regex: Refine your data exploration with regex match and case-insensitive equals filtering options within Snowflake. This allows you to find the exact data points you need quickly and efficiently.

    • Consent Rule Integration: Maintain compliance and respect user privacy by applying consent rules directly within Wondaris when you connect to data in Snowflake.

  • Improved Data Management: We've streamlined data management when using Centralise in OYD mode to make your workflow smoother.

    • Metadata Tag Sync: Metadata tags are now seamlessly copied from Centralise to Explore upon initial connection, saving you time and effort in setting up your data exploration environment.

    • Field Name Validation: Centralise now validates field names within metadata in Data Warehouse sources, ensuring data integrity and preventing errors.

  • Alphabetical Sorting of Labels: Filter lists now display labels in alphabetical order, making it easier to find the specific labels you're looking for.

  • Full Table Names in Explore: Explore now displays the full name of tables in metadata, providing greater clarity and context for your data exploration.

  • Destination Connection Token Ownership: You now have the ability to change token ownership of destination connections, providing greater flexibility in managing access and permissions.

  • Regionalised Pixel Collector (AU): For our Australian users, we've regionalised our pixel collector for improved performance and data sovereignty. This includes regional endpoints for SDK generation, data processing jobs, and logs.


πŸ”§ Fixes and Improvements

Improvements

  • UX Enhancements: We've made several UX improvements, including making the dropdown lines for tables in OYD mode clickable for easier navigation.

  • Usage Metrics Dashboard: We've refined the display of usage metrics in the dashboard and improved permission checks for this feature.

Fixes

  • OYD Data Filtering: Addressed several issues related to filtering data in OYD, specifically within Snowflake, including fixes for regex matching, display of categorical values, and applying filters after removing unused columns.

  • Audience/Segment Creation: Resolved issues that prevented the creation of audiences and segments in certain scenarios, including problems with event filters and included segments.

  • Activation Push Issues: Fixed issues causing activation push failures to Facebook and other destinations, including errors related to raw PII types and request data.

  • Centralise Connection Issues: Addressed problems loading data and categorical fields after connecting from a Centralise account.

  • Explore Filtering: Resolved an issue preventing the application of filters after removing unused columns in Source Connection.

  • Data Source/Dataset Display: Corrected issues with displaying the drop list for field names in metadata.

  • Dashboard Display: Fixed UI issues with total event records display in the dashboard.

  • Service Log Error Resolution: Addressed several "Undefined array key" errors in service logs, enhancing system reliability.

  • Pixel Collector and Webhook Data Sink: Resolved issues related to pixel data collection and duplicate data in Wondaris.

  • Destination Authorisation: Fixed an issue where re-authorisation was still shown for some destination types when no such OAuth provider existed.

  • Other Stability and Performance Enhancements: We've also made several other behind-the-scenes improvements to enhance the stability and performance of the Wondaris platform.


πŸ€” Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance.

We encourage you to explore these new features and enhancements. Your feedback is invaluable in helping us shape the future of Wondaris. Please let us know what you think!