This release of Wondaris focuses on enhancing the user experience across the Explore and Centralise platforms, along with key improvements to data activation and segment management. We've also addressed several bug fixes to ensure a smoother and more reliable experience.

🔥 What’s new

• Enhanced Data Activation with Labels: Organise and manage your Activations more effectively with the introduction of labels. You can now easily tag, filter, and group your activations, streamlining your workflow and making it easier to find the right activations when you need them. This feature extends across Audiences and Segments as well.

• Improved Activation Scheduling: We've revamped the Activation Schedule screen to provide a more intuitive and user-friendly experience. Managing and scheduling your activations is now easier than ever.

• "AND" Logic Enhancement for Segment Filtering: We've enhanced the "AND" logic within Segment Filtering to support intersect operations, giving you greater flexibility and precision when defining your target audiences.

• Event Send and MDS Ingestion Enhancements:

  • Immediate Syncing: We've implemented a new "Sync Now" mechanism for Event Sends and "Run Ingestion" for MDS Ingestion, allowing you to push data immediately and ensuring your marketing campaigns are always up-to-date.

  • Trash and Recover: Deleted Event Sends and MDS Ingestions are now moved to a trash bin, allowing you to easily recover them if needed.

  • Event Send Naming: You can now name and update the names of your Event Sends, improving organisation and clarity.

🔧 Fixes and Improvements

Improvements

• Centralise Beta Tag Removal: The beta tag has been removed from Centralise, signifying its maturity and stability.

• Bing Ads Scope Update: The scopes for Bing Ads within Centralise have been updated.

Fixes

• DBT Model Workflow Logs: Resolved an issue where failed DBT runs displayed empty workflow logs. Full log details are now displayed in the user interface for improved troubleshooting.

• DBT Model Enrichment Errors: Addressed an issue where models with enrichment errors were still being triggered after a CDP run.

• Activation Issues: Fixed several issues related to activation, including stuck activations, failures with field fallbacks, and incorrect scheduling information.

• Segment Filtering: Corrected an issue causing server errors when updating segments.

• Audience/Segment Discrepancies: Resolved a problem where different numbers of records were displayed when filtering and saving audiences.

• ML Model Training: Fixed an issue where Regression models were getting stuck in the Training and Evaluation phase.

• Event Send Status: Corrected an issue where Event Send status showed as "Success" while logs indicated failures.

• Google Ads Account Loading: Improved the stability of Google Ads account loading in Centralise.

• Label Display Issues: Resolved several UI issues related to the display of labels in Audience, Segment, and Activation cards and pop-ups.

• Destination Configuration: Fixed an issue where Destination Configuration was not shown when creating/viewing an Event Send with GMP Campaign Manager.

🤔 Good to know

Please contact your implementation partner or support@wondaris.com to discuss any queries you may have regarding enabling any new features within your Wondaris instance.

We encourage you to explore these new features and improvements. Your feedback is invaluable in helping us shape the future of Wondaris. Please don't hesitate to share your thoughts and suggestions with us.