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TikTok Ads - Custom Audience

TikTok Ads - Custom Audience

Overview

Advertisers can upload their first-party data list of contacts to match with TikTok users to create new audience segments for targeting within TikTok advertising campaigns. It may take up to 24-48 hours to generate your audience after your list is uploaded. More information can be found on TikTok.

There are NO requirements for you to handle actual CSV files with this integration - it is all handled by Wondaris itself ie: while the connection uses CSVs, these are sent to TikTok in the background and the process to generate these is the same as any other destination integration.

Instructions

Pre-requisites for using TikTok - Custom Audience in Wondaris

You need to have existing Custom Audience lists in your TikTok ad account. Or you can create new ones by:

  1. Login to your Tiktok ad account

  2. Go to Tools → Audience Manager

tiktok_create audience 1.png

  1. Click on Create Audience → Custom Audience

  2. Select audience type as Customer File

  3. Name your audience and upload file (see below, where we provide an initial mock CSV to upload)

tiktok_create audience 2.png

  1. Click Confirm to complete

  2. Once uploaded, you can jump over to Wondaris and connect to this audience.

Please note that your initial audience file needs to meet these requirements and specifications:

  • File format is in CSV or TXT

  • File size is less than 1GB

  • Prepare the file as per the specifications for a Customer File. Make sure to have a header row describing the ID: Email address, phone, or MAID.

  • Create your file with one line per ID if it only contains a single type of ID.

  • Your file must include at least 1,000 entries for a custom audience

  • View the example in about Customer File audiences, or download the template here: Customer File Template.

You can use this mock data file to upload and create your audience placeholder:

Note: This data is machine generated data and will NOT create an audience that you can target - it is merely a placeholder to get started as required by TikTok.

Using in Wondaris

  1. Go to Create Destination

  2. Select TikTok (Custom Audience) destination type card

    tiktok.png

  3. Authorise Wondaris to connect to TikTok

  4. Fill in the Configuration screen

    tiktok setup.png

    1. Name the connection

    2. Optionally add a description

    3. Select your TikTok Advertiser

    4. Select a Custom Audience list that you created in TikTok in the previous steps

    5. Choose whether or not another user can override these settings when activating (Allow Override checkbox)

  5. Click Create to save - now you can use this destination in activations!

Available Fields

The following fields are currently supported by Wondaris. Any fields not listed below can be mapped manually when creating an activation.

  • Email

  • Phone

  • MAID

User choice and control

All customer information is hashed before it reaches TikTok. No PII is shared with TikTok.

For more info about all available advertising preferences across the TikTok Ads Program (and a link to TikTok’s privacy policy), see this help article.

More info

To get some info from TikTok for audience targeting, take a look at their helpful articles:

 

For further support, please contact your Customer Success Manager (or your implementation partner) or contact support@wondaris.com