Propensity to Churn Enrichment

A machine learning (ML)- based enrichment that easily allows a Wondaris user to configure and enrich their customer data with the likelihood of each user churning. The churn criteria can be specified for more granular predictions and definitions of churn within your business. The propensity to churn predictions can then be used to segment your customer data and activate these customers in your marketing and customer experience retention campaigns.