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Activate a Segment

Wondaris now supports directly activating a segment.

Segments are reusable definitions of a customer and behaviour filters that can be used and combined within audiences.

Previously segments could not be activated directly, we have now unlocked this so that segments can also be activated, see the quick demo below and please reach out if you want to know more.

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Advanced Machine Learning Performance Metrics for Enrichments

Provide further insight into Performance Metrics of Machine Learning Enrichments for advanced users such as data scientists and engineers.

This is available in all enrichment models. See below for a couple of examples.

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Fixes and Improvements 

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Ongoing minor and trivial fixes and enhancements across the Wondaris platform

Update Search Ads 360 Activation to handle Revenue Micros

Update Search Ads 360 Destination Activation to map Revenue and Revenue Micros fields and convert Revenue value into micros. SA360 expects the revenue value to be sent in micro units, Wondaris now supports automatically converting your absolute revenue values to micros and then sending to SA360.

The revenue amount of this TRANSACTION conversion, in micros (value multiplied by 1000000, no decimal). For example, to specify a revenue value of "10" enter "10000000" (10 million) in your request.
^{https://developers.google.com/search-ads/v2/reference/conversion#:~:text=conversion%5B%5D.revenueMicros}

Please note this update will maintain any previous mappings and will only auto-convert revenue to micros for new mappings.

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Security Updates & Fixes

Ongoing security fixes and updates to low-impact vulnerabilities raised by our security monitoring and alert tooling.

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