The key new functionality within this release focuses on Wondaris providing support for our clients to comply with new consent rules that are being rolled out by Google and mostly affect clients with users and campaigns in the European Economic Area (EEA) and United Kingdom (UK).

The following Wondaris Activation Destinations will require consent from users in the EEA before activating audiences into these destinations.

• Google Ads - Customer Match Upload

• Google Marketing Platform - Display & Video 360 (Customer Match Audience)

• Google Ad Manager 360

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Manage Consent Rules

Consent rules need to be set for all customer consent data as a pre-requisite to activating Wondaris audiences into the Google Destinations that require user consent for audience members.

This is required so Wondaris can include the correct Google-specific consent signals when pushing audiences to Google, stating whether a user has either GRANTED or DENIED consent or if consent is unknown (either not provided or does not have a matching consent rule).

The following shows the process within Wondaris.

1. Add a Customer Consent metadata tag to all consent fields in your customer data.

2. Set Consent Rules for each field that has been tagged with a Customer Consent tag.

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Activate and comply with new Google Consent requirements.

Now, when activating the following destinations, you can provide the optional consent fields for activation if required and confirm that you comply with the updated Google Consent requirements for the activation.

• Google Ads - Customer Match Upload

• Google Marketing Platform - Display & Video 360 (Customer Match Audience)

• Google Ad Manager 360

See below for examples of activating each of these destinations.

Google Ads - Customer Match Upload

Includes option field mappings for Consent for Ad User Data and Consent for Ad Personalisation.

Open

GMP - Display & Video 360 - Customer Match Audiences

Includes option field mappings for Consent for Ad User Data and Consent for Ad Personalisation.

Open

Google Ad Manager 360

You must ensure all audience members included in the activation have provided and granted the appropriate consent.

Open

Fixes and Improvements 

Ongoing minor and trivial fixes and enhancements across the Wondaris platform

Security Updates & Fixes

Ongoing security fixes and updates to low-impact vulnerabilities raised by our security monitoring and alert tooling.

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