What’s new 

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GAM 360 Destination - Support multiple mappings for a single destination field

An update to the Google Ad Manager 360 Destination to allow sending multiple audience fields to a single destination field. For example, it is now possible to send multiple PPIDs to GAM for each customer to ensure that GAM can match against one of the PPIDs sent from Wondaris for each customer.

The below screenshot shows an example of this.

Open

Enable regular expression filtering for Audiences & Segments

One for the technical users, the power of Regular Expression (aka Regex) is now available with our Audience and Segment builder to unlock advanced filtering.

See the example below, creating an audience of customers with valid email addresses using a regular expression.

Open

bETA FEATURE Activation - Push Now

You can now push any activation immediately with the Push NOW button, this is available for all activations regardless of whether they are paused, completed or scheduled. This will add the activation to the queue to be pushed immediately whilst not changing the scheduled settings. Please note this will usually occur within 10 minutes.

Open

Bing Ads Customer Match Activation Status Improvement

Wondaris now provides further visibility into the processing of your audience activation after it has been successfully pushed to Bing Ads. This will provide details on whether Bing Ads has been able to successfully process your audience and provide any information that we are able to obtain on the status of processing your activation after it has been sent to Bing Ads.

Open

Destination Status - Unknown

Open

Destination Status - Error

Open

Destination Status - Completed

Further destination status improvements will continue in upcoming releases as we uncover more details about the potential reason for an error.

Fixes and Improvements 

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LinkedIn Ads (Contact List Upload DMP Segment)

Improved the UX and behaviour on the known limitation with the LinkedIn Ads (Contact List Upload DMP Segment) activation that only supports a maximum of 300,000 customers to be pushed to an audience.

• Wondaris will notify the user during the creation of the activation if the limit has been reached by the selected audience within the UI. Wondaris will also notify via email if, in a future push/activation, the audience has grown to exceed the limit.

• Note that Wondaris will send up to the limit of customer records to LinkedIn and show a warning within the UI.

  Open

  

Support case-insensitive filters for string operators.

Provide the ability within the Wondaris filtering in audiences and segments to explicitly state if you wish to filter match case or ignore case in your filtering on string values, with operators such as equals, contains etc.

Open

Note, all previous filters will be set to be case-sensitive / match-case as this was the previous behaviour of all string filtering before the option to match or not match case was added in this release

Security Updates & Fixes

Ongoing security fixes and updates to low-impact vulnerabilities raised by our security monitoring and alert tooling.

Good to know