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This release adds a new destination to the growing list of platforms marketers can use to activate their Wondaris Audiences. In December 2022, we added the Salesforce Marketing Cloud’s (SFMC) -Data Extensions destination. In this release, we have added the Salesforce Marketing Cloud Subscriber Lists destination. Subscriber List compiles a list of people who have opted-in to receive communication from your business and stores only email addresses and subscriber status (Active, Bounced, Unsubscribed etc.), while Data Extensions store additional related subscriber information like address, topic preferences, purchase history etc.

• Added a new Destination - Salesforce Marketing Cloud Subscriber Lists - Users can now build and update existing Subscriber Lists with the Wondaris audience that can now be pushed into SFMC. This will ensure marketers are only sending communications to those who have agreed to receive their communication.
  
  

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  Salesforce Marketing Cloud Subscribers List

• Upgraded Google’s Campaign Manager 360 API from v3.5 to v4 - This was done to avoid disrupting any Wondaris client’s Google Campaign Manager 360 activations, as Google will be sunsetting v3.5 on 20th February 2023.

Good to know

If you want to improve any of your data based on the improvements above, get in touch with your implementation partner or directly with us at support@wondaris.com.