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Google Analytics - Data Import

Google Analytics - Data Import

Overview

This connector allows to send audience data to Google Analytics via Data Import, so that you can create Google Ads remarketing audiences for your most valuable user segments. It requires a data set to be created in Google Analytics first.

Instruction

  1. Go to Create Destination

  2. Select Google Marketing Platform - Campaign Manager destination type card

  3. Authorise Wondaris to connect to Google (sign into Google & approve the permissions)

  4. Fill in the Configuration screen

    1. Name the connection

    2. Optionally add a description

    3. Choose your Google Analytics Property

    4. Select Default Settings

      1. A Custom Data Source

      2. Choose whether or not another user can override these settings when activating (Allow Override checkbox)

  5. Click Create to save - now you can use this destination in activations!

User choice and control

All customer information is hashed before it reaches Google. No PII is shared with Google.

Google users can control the ads they see on Google services, including Customer Match ads, in their Google Ads Settings.

More info

For more information please see: https://support.google.com/analytics/answer/6066725