Google Marketing Platform - Search Ads 360 (Conversion API)

Overview

This connector allows you to send offline conversion data to Search Ads 360. Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

Find out more about Search Ads 360 at https://support.google.com/searchads/answer/1187512?hl=en

Instruction

1. Go to Create Destination

2. Select Search Ads 360 destination type card

   Open

   

3. Authorise Wondaris to connect to Google (sign into Google & approve the permissions)

4. Fill in the Configuration screen

   Open

   

   1. Name the connection

   2. Optionally add a description

   3. Choose your User Profile

   4. Select Default Settings

      1. Advertiser

      2. Campaign

      3. Ad

      4. Segmentation Type

      5. Type

      6. Choose whether or not another user can override these settings when activating (Allow Override checkbox)

5. Click Create to save - now you can use this destination in activations!

Available Fields

The following fields are currently supported by Wondaris. Any newly added fields that are added can be mapped manually when creating an activation.

• adGroupId

• adId

• advertiserId

• agencyId

• attributionModel

• campaignId

• channel

• clickId

• conversionId

• conversionModifiedTimestamp

• conversionTimestamp

• countMillis

• criterionId

• currencyCode

• deviceType

• dsConversionId

• engineAccountId

• floodlightOrderId

• inventoryAccountId

• productCountry

• productGroupId

• productId

• productLanguage

• quantityMillis

• revenueMicros

• segmentationId

• segmentationName

• segmentationType

• state

• storeId

• type

User choice and control

All customer information is hashed before it reaches Google. No PII is shared with Google.

Google users can control the ads they see on Google services, including Customer Match ads, in their Google Ads Settings.