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Google Marketing Platform - Campaign Manager (Conversion API)

Google Marketing Platform - Campaign Manager (Conversion API)

Overview

This connector allows you to submit offline conversions in batch fashion to Google Marketing Platform - Campaign Manager - a centralized tool for managing your digital campaigns across websites and mobile.

Find out more about Campaign Manager at https://support.google.com/campaignmanager/answer/10157783?hl=en&ref_topic=2758513

Instruction

  1. Go to Create Destination

  2. Select Google Marketing Platform - Campaign Manager destination type card

  3. Authorise Wondaris to connect to Google (sign into Google & approve the permissions)

  4. Fill in the Configuration screen

    1. Name the connection

    2. Optionally add a description

    3. Choose your User Profile

    4. Select Default Settings

      1. Advertiser

      2. Floodlight activity

      3. Choose whether or not another user can override these settings when activating (Allow Override checkbox)

  5. Click Create to save - now you can use this destination in activations!

Available Fields

The following fields are currently supported by Wondaris. Any newly added fields that are added can be mapped manually when creating an activation.

  • childDirectedTreatment

  • dclid

  • encryptedUserId

  • gclid

  • kind

  • limitAdTracking

  • matchId

  • mobileDeviceId

  • nonPersonalizedAd

  • ordinal

  • quantity

  • timestampMicros

  • treatmentForUnderage

  • value

User choice and control

All customer information is hashed before it reaches Google. No PII is shared with Google.

Google users can control the ads they see on Google services, including Customer Match ads, in their Google Ads Settings.