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Google Ads - Conversion API

Google Ads - Conversion API

Overview

A conversion in Google Ads is when a user performs some specified action after clicking an ad or viewing a Display Network ad, such as purchasing a product, installing a mobile app, or signing up for an email list..

Conversion tracking provides key insights into users' actions after viewing or clicking an ad. You can keep track of users who call, buy a product, install a mobile app, and more.

Instruction

  1. Go to Create Destination

  2. Select Google Ads Conversion API destination type card

  3. Authorise Wondaris to connect to Google (sign into Google & approve the permissions)

  4. Fill in the Configuration screen

    1. Name the connection

    2. Optionally add a description

    3. Choose your Google Ads account

    4. Set Default Settings

      1. Select Conversion Action

      2. Select Upload Type

    5. Choose whether or not another user can override these settings when activating (Allow Override checkbox)

  5. Click Create to save - now you can use this destination in activations!

Available Fields

The following fields are currently supported by Wondaris. Any newly added fields that are added can be mapped manually when creating an activation.

  • GCLID

  • GBRA ID

  • WBRA ID

  • Conversion Date Time

  • Conversion Value

  • Currency Code

  • Order ID

  • Cart Merchant ID

  • Cart Feed Country Code

  • Cart Feed Language Code

  • Cart Local Transaction Cost

  • Cart Item Product ID

  • Cart Item Quantity

  • Cart Item Unit Price

  • Hashed Email

  • Hashed Phone Number

  • Mobile ID

  • Third Party User ID

  • First Name

  • Last Name

  • City

  • State

  • Country Code

  • Postal Code

  • Hashed Street Address

  • Called ID

  • Call Start Date Time

  • Adjustment Date Time

  • Adjustment Type

  • User Agent (Adjustment)

User choice and control

All customer information is hashed before it reaches Google. No PII is shared with Google.

Google users can control the ads they see on Google services, including Customer Match ads, in their Google Ads Settings.