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Google Marketing Platform - Display & Video 360 (Customer Match Audience)

Google Marketing Platform - Display & Video 360 (Customer Match Audience)

Overview

This connector sends your audience data to GMP (through Display & Video 360 Partner API) via the Customer Match Audiences.

Pre-requisites for using GMP Display & Video 360 in Wondaris

  • You must be eligible and already be whitelisted to use this connector - for more info on eligibility and to get whitelisted. Please see here for further information.

  • You need to link your Partner/Advertiser account to Wondaris Partner ID. Follow the below instructions:
    (reference: https://support.google.com/displayvideo/answer/9649053)

    • Log into your GMP Display & Video 360 account
      https://marketingplatform.google.com/about/display-video-360/

    • From your partner or advertiser, navigate to Partner/Advertiser Setting → Linked Accounts in the left menu.

    • Click Link New Account → External Data Partner.

    • Select CMU: Wondaris from the dropdown menu.

    • Click Link.

    • On the Confirm your acceptance dialogue, check the "On behalf of my company, I agree." box to accept the terms.

    • Click Create Link

Instruction: Using in Wondaris

  1. Go to Create Destination

  2. Select the Google Marketing Platform - Display & Video 360 destination type card.

  3. Authorise Wondaris to connect to GMP Display & Video 360

  4. Fill in the Configuration screen:

    1. Name the connection

    2. Optionally add a description

    3. Choose a Product Type

    4. Enter your Product Type ID

    5. EITHER:

      1. Choose an existing Ads Audience List OR

      2. Create a new list directly from Wondaris (not shown in the screenshot above - it appears as a link under the Ads Audience List drop-down)

    6. Choose whether or not another user can override these settings when activating (Allow Override checkbox)

  5. Click Create to save - now you can use this destination in activations!

Available Fields

The following fields are currently supported by Wondaris. Any newly added fields can be mapped manually when creating an activation.

  • Email (hashed)

  • PhoneNumber (hashed)

  • FirstName (hashed)

  • LastName (hashed)

  • Country Code

  • Zip Code

  • Mobile Device ID

  • Consent for Ad User Data

  • Consent for Ad Personalisation

For formatting information, visit Format your customer data file - Google Ads Help. 

Note

Wondaris will hash all unhashed data before it is sent to Google Ads.

These fields MUST be tagged correctly for Wondaris to do this e.g. if an email is unhashed, label it inside Wondaris as “Email”, NOT “Hashed Email”.

If the data is hashed before it gets into Wondaris, make sure you follow the instructions on the formatting page linked above.

User choice and control

All customer information is hashed before it reaches Google. No PII is shared with Google.

Google users can control the ads they see on Google services, including Customer Match ads, in their Google Ads Settings.

Consent Signal Requirements

Google requires consent from users in the EEA before activating audiences into GMP DV360.

See her for setting up your Consent Management

Please get in touch with your XPON team if you do not have your user/customer consent information available in Wondaris and need this available to comply with

This destination includes option field mappings for Consent for Ad User Data and Consent for Ad Personalisation.

The following video shows how to use these within your GMP DV360 activation.

GMP DV360 Consent.mp4

More info

Display & Video 360 Note: Contact information based Customer Match segments are only available on Google Ad Manager or YouTube inventory while Mobile Device ID based Customer Match segments are available for activation across all exchanges.

For more information on Customer Match, see here:
https://support.google.com/displayvideo/answer/9539301?hl=en