/
The Trade Desk - Audience Targeting

The Trade Desk - Audience Targeting

 

Overview

This connector enables you to send and activate your audiences in The Trade Desk ad tech platform. The Trade Desk platform allows you to leverage their unique identity services technology UID 2.0, which unites all their partner publishers, advertisers and consumers across the open internet with a universal identifier for better targeted and relevant marketing.

Instructions

Pre-requisites for using The Trade Desk in Wondaris

  1. You must have a commercial agreement with The Trade Desk granting Wondaris permission to send your audience data from Wondaris to The Trade Desk on your behalf. To get further support on this agreement, contact your Wondaris customer success manager or implementation partner.

  2. Ensure your customer data with country values are tagged with the business tag Customer Address - Country in Wondaris. Please visit Source Connections ->Metadata to check and update the Business metadata Tag for your data field:

     

  3. The Trade Desk service contract restricts sending data of customers who reside in certain countries listed as Prohibited countries in compliance with their local self-regulatory consumer data privacy laws.
    See here The Trade Desk UID2 Service - Prohibited Countries

Using in Wondaris

  1. Go to Create Destination

  2. Select The Trade Desk destination type card

  3. Fill in the Configuration screen

    The trade desk des.png



    • Connection Name - Name your connection. This is a required field.

    • Description - Though optional, it's a best practise to briefly describe the connection for future reference

    • Advertiser ID - Insert your advertiser ID. You can find it on the advertiser preferences page in the Trade Desk. This is required.

    • Advertiser Secret - Insert your advertiser's secret key. This is required.

  4. Click Create to save - now you can use this destination in activations!

Available Fields

The following fields are currently supported (and auto-mapped) by Wondaris. Any newly added fields that The Trade Desk allows can be added manually when mapping

  • Email

  • Phone

Formatting customer information

Details about how to format these fields and what is accepted can be found below:

Identifier type

Description and formatting guidelines

Examples

Email

The UID2 Operator Service normalises unhashed email addresses automatically. If you want to send hashed email addresses, you must normalize them before they are hashed.

user@example.com

Phone

  • The UID2 Operator accepts phone numbers in the E.164 format, which is the international telephone number format that ensures global uniqueness.

  • E.164 phone numbers can have a maximum of 15 digits.

  • Normalized E.164 phone numbers use the following syntax: [+] [country code] [subscriber number including area code], with no spaces, hyphens, parentheses, or other special characters. For example, the phone numbers +123 44 555-66-77 and 1 (123) 456-7890 must be normalized as +123445556677 and +11234567890, respectively.

+1234567890

 

User choice and control

All customer information is hashed using UID2 before it is sent to The Trade Desk.
No PII is shared with The Trade Desk.

More info

To get more information about UID2, visit GitHub - UnifiedID2/uid2docs: Documentation Repository for Unified ID 2.0

For further support, please contact your Customer Success Manager (or your implementation partner) or contact support@wondaris.com