Use cases for Shopify merchants / marketing teams

Use Cases

1. Remarketing
   Use the Wondaris to identify customer Segments for targeted remarketing through Facebook and Google.

   1. Cart abandonment customers and frequent store visitors

   2. Retail offers to high-value or at-risk customers (eg., utilising the in-built RFM model)

   3. Customers who recently bought for ancillary/related products

2. Exclusion lists
   Exclusion lists are one of the quickest ways to reduce wastage and drive improved ROAS and marketing efficiencies. Use the audience builder or RFM audience to consider excluding :

   1. Recently purchased customers

   2. Customers in unrelated product segments

   3. Low-value customers

   4. All customers from branding and upper funnel campaigns

3. Client Acquisition Campaigns
   Leverage your existing customers to find new ones through Google Ads and Facebook( or any other AdTech that supports look-a-like capabilities) via their look-a-like mechanisms.

   1. Build look-a-like audiences from high value / high volume customers

   2. Product or service affinity look-a-like audiences

4. Single Customer View
   Link all your data sources into Wondaris to build a single view of your customers across paths to conversion and data points.

   1. Connecting multiple customer data sources for a single view of the customer

      1. Shopify store database

      2. CRM

      3. Email and SMS Marketing Automation

      4. Point of Sale

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