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Activations

Activations

Activations

The Activation Module allows you to quickly and easily push audiences into multiple destinations.

An “activation” in Wondaris is the mechanism of sending a segment of your data (and “audience”) to a destination (a location / list within an AdTech or MarTech account).

See here for the full list of destinations and specific documentation on activating within each destination.

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Instructions

This is done through 5 simple steps:

  1. Select your Audience

  2. Select your Destination

  3. Review your Mapping

  4. Set your activation Schedule

  5. Confirm your Activation

Scheduling Tip: The scheduling tool gives you the ability to schedule the initial and future pushes into your desired destination. To ensure optimal performance of your audience it is important that the schedule is synchronised with campaign activation dates or relevant scheduled updates of data within the chosen destination.

 

Pre-requisites

  1. Customer data sources should have been connected to Wondaris: https://wondaris.atlassian.net/wiki/spaces/WPK/pages/3480354817

  2. Destination connections authorised & set up: https://wondaris.atlassian.net/wiki/spaces/WPK/pages/3596877825

  3. Audiences created and saved - either using just your customer attributes and behaviours, or if you have also configured Customer Intelligence then from your Customer Intelligence models

    1. https://wondaris.atlassian.net/wiki/spaces/WPK/pages/3596681224/How+to+create+an+audience+with+audience+builder

    2. https://wondaris.atlassian.net/wiki/spaces/WPK/pages/3596681245/How+to+create+an+audience+with+an+intelligence+chart+segment

In the subsequent sub-pages, we will detail the steps.

Creating and scheduling an activation

Editing an existing activation

 

For further support, contact support@wondaris.com or your customer success manager (at Wondaris or your implementation partner)

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