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Migrating to the new Google Ads CMU Integration

Migrating to the new Google Ads CMU Integration

Change

Wondaris is more deeply integrated with Google Ads via a global partnership & integration called Customer Match Uploader.

Unfortunately there is no real migration process. Owing to the fact that the security protocols from Google Ads limits CMU partners access to customer (or standard API) created lists; which means all lists need to be recreated again.

Why Update

The Google Partner integration is a more stable and deeply integrated system. This means there is likely to be less changes in the future and the performance of the integration is better.

If you are unsure which integration you are using, feel free to reach out to support@wondaris.com.

Migration Process

The general high level process is as follows:

  1. Authorise Wondaris as a linked partner

    1. Log into Google Ads (https://ads.google.com )

    2. If you have an MCC account, choose that as the account you wish to login as

    3. Go to Data Manager in the side menu

      image (21).png

    4. Click Connect Product

      image (22).png

    5. In Data source, search and select “Wondaris”

      image (23).png

    6. Click “Authorise”

      Screenshot 2024-07-10 at 16.46.02.png



    7. Select an Use case and click “Done” to complete the connection

  2. Recreate each of your existing lists in Google Ads using Wondaris' Destination Configuration Settings. NOTE: make sure you use the “CMU Partner” destination inside Wondaris

  3. Change each of your existing activations to use the newly created Wondaris Destinations

  4. Update any live campaigns in Google Ads to use the newly create lists

  5. Delete the old lists in Google Ads

 

For further support, contact support@wondaris.com or your customer success manager (at Wondaris or your implementation partner)

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